Platinum Benefits

SHE PREFERS PLATINUM

Today, 81% of bridal consumers say they would buy platinum if it is offered. When they experience its quality, they choose platinum.

Tap into this market. Leverage platinum's growing popularity to grow your business.

Presently, market price of Platinum has reached historical minimum level in comparison to Gold.  It can be presumed, that the its price will increase in months to come. Therefore, it is a high time to purchase this rare and potential metal.

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11455821,"" target="_blank" class="color-box">PLATINUM VS WHITE GOLD


PLATINUM PROFITS

With gold prices high, platinum is more affordable. This is good news for you and your business.

  • Every time you sell a platinum setting, you earn 2.7 times more profits than you would for the same setting in gold.

KEY PLATINUM SELLING POINTS

The three most important words you and your salespeople can say to a customer are, "We recommend platinum."

  • Platinum is 30 times more rare than gold.
  • Platinum is the most pure precious metal - 95% pure platinum.
  • Platinum holds diamonds more securely than gold.
  • Platinum is a true white metal and requires no plating.
  • Platinum feels significant and is heavier than gold.

GATEWAY PLATINUM

This turnkey solution features seven platinum bestsellers including a platinum band. You will turn these rings over again and again. Each selling system is accompanied by the Platinum Profits Kit, which includes:

  • Platinum selling points
  • Online training
  • In-case signage
  • Additional store signage and more
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Platinum Selling System

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Flexible Designs

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Bands

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Bridal

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Jewelry

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Findings

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Tools

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Metals

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Cleaning